Hi, I'm Kim.
I'm a Product Design Leader with more than 10 years of experience creating digital products that solve meaningful customer and business problems.
Today, I lead product design for General Motors Insurance's digital quote and purchase experience, partnering with product managers, engineers, researchers, analysts, marketers, and business leaders to simplify complex workflows and improve acquisition experiences.
I've always been drawn to inherently complex products. Insurance, connected vehicles, loyalty ecosystems, and enterprise platforms all require balancing customer needs, technical constraints, business goals, and regulatory considerations. That's the kind of work I enjoy most.
I enjoy solving problems that sit at the intersection of people, technology, and strategy, especially when the solution requires aligning multiple teams around a shared vision.
Professional highlights
15+
strategic initiatives
3%
conversion
lift
4
product ecosystems
Led product design across acquisition, engagement, loyalty, and customer lifecycle experiences.
Designing experiences across insurance, loyalty, connected vehicles, and customer acquisition.
Improved policy conversion by integrating GM Rewards into the digital purchase experience.
How I build better products
Start with outcomes
Every initiative starts by understanding the business outcome we're trying to achieve. Aligning on the desired outcome creates a shared direction before exploring potential solutions.
Discover opportunities continuously
I believe meaningful products are built through ongoing learning. I combine customer interviews, behavioral analytics, product metrics, and stakeholder collaboration to uncover opportunities, challenge assumptions, and prioritize the work that will have the greatest impact.
Reduce risk with evidence
Strong product decisions are rarely based on intuition alone. I use research, experimentation, usability testing, and behavioral data to validate ideas and reduce risk before investing in solutions.
Design ecosystems, not interfaces
Customers experience products as connected ecosystems, not isolated interfaces. I focus on designing cohesive experiences that strengthen the entire customer journey across products, teams, and touchpoints.
Selected product initiatives
Designing digital experiences for General Motors Insurance
Lead product design across a portfolio of General Motors Insurance experiences, partnering with cross-functional teams to simplify complex products through continuous discovery, experimentation, and evidence-based product decisions.
How I Accelerate My Workflow
Certifications
Research & Strategy
Microsoft Copilot, ChatGPT, Dovetail, FullStory
Ideation & Content
ChatGPT, Microsoft Copilot, Claude.ai
Design & Prototyping
Figma AI, Framer AI, Claude.ai, Claude Design, Github Copilot